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UX Research
UX Research is an essential process that drives user-centered design. By deeply understanding user behaviors, needs, and motivations through various research methods, I uncover insights that shape and guide the development of intuitive and impactful digital products.
My approach combines qualitative techniques like interviews and user observations with quantitative methods such as surveys and data analysis. This blend ensures a comprehensive understanding of user experiences, enabling me to craft solutions that not only solve real-world problems but also deliver delightful and meaningful interactions.
The case study investigates engagement dynamics in the video game industry, categorizing gamers by their interaction patterns and revealing the need for tailored strategies by AAA publishers to engage diverse gamer identities. Employing mixed methods, including surveys and textual analysis, the research enriches engagement theory and highlights the evolving nature of consumer interactions in digital spaces.
This project audited the client's Intellum Learning Management System (LMS) by assessing instructional content quality, categorizing courses, aligning content with trends, and improving learner engagement using quantitative research methods.